2023 PARTNERSHIP OPPORTUNITIES
HAPPY 100th BIRTHDAY!
To honor our centennial in 2023, we are celebrating through our biggest moments of the year as we look towards the next 100 years.
Join in the star-powered celebration by partnering with us for one of our key events marking TIME’s 100th — The TIME100 2023 Summit Featuring TIME CO2 & the TIME100 Gala.
“When our team gets together to choose the TIME100, we have one barometer: influence… [it’s] about honoring superheroes across every field. People who are blasting through closed doors and holding them open for others.”
Edward Felsenthal
TIME Executive Chairman and Contributing Editor
About TIME100
Each year, TIME selects the 100 most influential people in the world, celebrating the artists, innovators, titans, leaders, icons and pioneers whose contributions are changing the world today.
Generating 6.2B+ media impressions globally in 2022, the TIME100 is widely recognized as the standard for global influence with its highly anticipated list reveal — featuring exclusive interviews and contributions from the world’s most influential people as recognized by their peers.
This multi-platform experience culminates on April 25th & 26th with the TIME100 Summit Featuring TIME CO2 and the Gala taking place at Jazz at Lincoln Center in New York City.
THE TIME100 PILLARS
TIME100 honoree pillars defined as follows:
Click on each tile to learn more
Artists
Actors, musicians, storytellers, designers and others who are shaping our creative future.
Simu Liu
Titans
Individuals driving change in their communities and their industries.
Tim Cook
Leaders
Those who stand at the forefront of movements, organizations, countries and companies.
Mia Mottley
Icons
Persons who have made an impact — and became icons within their chosen fields.
Mary J. Blige
Pioneers
People who push their industries forward through their ingenuity and willingness to break the mold.
Candace Parker
INNOVATORS
Individuals who are solving important and compelling problems in creative ways specifically within sustainability, business and healthcare.
Zendaya
TIME’S GLOBAL COMMUNITY IS YOUNG, DIGITAL & AFFLUENT
105
million
51M+
SOCIAL FOLLOWERS
35M+
MONTHLY UNIQUES
18M+
PRINT READERS
Sources: Social: Each Respective Platform Jan 2023; Digital: 2022 comScore Multi-Platform MRI-Simmons (07.22/S22); Ipsos Affluent Adult Study Europe 2022; Ipsos Affluent Adult Study APAC 2022; Ipsos Affluent Adult Study Middle East 2022; Google Analytics 2022; Print: 2022 comScore Multi-Platform MRI-Simmons (07.22/S22); Ipsos Affluent Adult Study Europe 2022; Ipsos Affluent Adult Study APAC 2022; Ipsos Affluent Adult Study Middle East 2022; *Digital Only
Under 35*
45%
71%
Are mobile first
Average Yearly US HHI of
$114k+
2022 EARNED MEDIA INFLUENCE THAT MATTERS
TIME100 was featured prominently — and globally — across television, digital, social and print media outlets, including:
6.24B+
MEDIA IMPRESSIONS
Source: MuckRack
2022 SOCIAL MEDIA REACH & ENGAGEMENT
6.9B
SOCIAL MEDIA REACH
32M+
SOCIAL VIDEO VIEWS
18M+
SOCIAL MEDIA ENGAGEMENTS
74M+
SOCIAL MEDIA IMPRESSIONS
MULTIPLE TRENDING TOPICS, 318+ TIME TWEETS COVERING #TIME100
Source: Sprinklr; Twitter Analytics, Meta Business Manager
TIME100 HONOREES ARE INFLUENTIAL
ZENDAYA
163M Followers
MARY J. BLIGE
6.3M Followers
SIMU LIU
2.9M Followers
JON BATISTE
739K Followers
ARIANA DEBOSE
692K Followers
Source: Instagram (1.9.23)
PARTNERSHIP OPPORTUNITIES
Capitalize on the reach and influence of the TIME100 by aligning with our highly anticipated list reveal, impactful multi-platform media program and on-site presence at what will be a truly epic 2023 celebration and pinnacle anniversary moment during our 100th year!
MULTI-PLATFORM LIST REVEAL
IN-PERSON SUMMIT & GALA
TIME100 LIST REVEAL
The TIME100 kicks off around the globe in April with the multi-platform release of our annual list of the world’s most influential people.
Featuring the 2023 honoree list categorized by each of the pillars, an engaging digital hub plays host to special TIME100 content, exclusive portrait videos and interviews as well as pieces by notable contributors who honor the individuals selected.
Past writers for this franchise include Joe Biden, Tom Brady, Al Gore, Jack Harlow, LeBron James, Mindy Kaling, Nas, Michelle Obama, Martin Scorsese, Dwyane Wade, Reese Witherspoon, and Bowen Yang.
A TIME100 special print issue with multiple cover reveals by pillar featuring all of the honorees is sent to subscribers and newsstands.
TIME100 SUMMIT
FEATURING TIME CO2
TIME will once again unite the TIME100 community with a full day TIME100 Summit Featuring TIME CO2 the day before the TIME100 Gala.
We’ll bring together a select group of TIME100 honorees — both past and present — for topical discussions anchored to the broad themes of leadership, impact and innovation with an increased focus on sustainability via one-on-one conversations, TIME CO2 panels, and keynotes for an audience of influential attendees.
Speakers of the 2022 Summit included Tyra Banks, Jon Batiste, Tim Cook, Bill Gates, Eileen Gu, John Kerry, Mia Amor Mottley, Amber Ruffin, Christian Siriano, Taika Waititi, and more.
Timing/Venue: April 25, 2023, Jazz at Lincoln Center, New York City
TIME100 Gala
The day following the TIME100 Summit Featuring TIME CO2, TIME will host our exclusive in-person Gala to celebrate 2023’s class of influential leaders.
Past and present TIME100 honorees will come together for an evening of music and conversation that begins with a series of multiple red carpets lined with global press. Guests arrive to an intimate cocktail reception which leads to a seated dinner and program that includes toasts, speeches and special musical performances by select TIME100 honorees.
Past notable attendees include Mary J. Blige, Ariana DeBose, Andrew Garfield, Bill Gates, Dwayne Johnson, Simu Liu, Ryan Murphy, Martha Stewart, Dwyane Wade, Maria Ressa, Zendaya and many more.
Timing/Venue: April 26, 2023, Jazz at Lincoln Center, New York City
TIME100
BROADCAST SPECIAL
Partners can extend their TIME100 presence to broadcast as a sponsor of the TIME100 produced special created by our award winning TIME Studios division — scheduled to air on ABC,
April 30, 2023 @ 7pm EST.
In 2022 — and for the first-time ever — TIME recorded its annual Gala for an on-air TIME100 special that ran during primetime and was met with rave reviews! For 2023, our programming format will continue to include musical performances, moving honoree profiles, tribute toasts, exclusive interviews and a special element added to recognize the 100th anniversary of TIME.
Partners can align via commercial spots as well as custom collaborations, e.g. branded content initiatives through our Red Border Custom Content team.
TIME100 SUMMIT FEATURING TIME CO2 & TIME100 GALA
JAZZ AT LINCOLN CENTER, NEW YORK CITY | APRIL 25 & 26, 2023
Reader Poll*
March 16
List Reveal
April 13
Summit
April 25
Broadcast Special
April 30
Promotion
March
Print On-Sale
April 14
Gala
April 26
Post-Event Coverage
April
Subject to editorial approvals, change and availability, Exact dates TBD. *Reader Poll exclusive to Premier Level Partnership/Sold.
SUPPORTING PARTNERSHIP PACKAGE
NET INVESTMENT: $600K
EVENT: TIME100 SUMMIT FEATURING TIME CO2 + TIME100 GALA
- Supporting Partner designation of TIME100 with logo placement throughout the space, including two white step and repeats, Appel and Atrium LED screens, Summit registration, Gala check-in, Gala program, etc.
- On-site product integration*
- Logo inclusion on future invites and reminders
- Verbal thank you/recognition from TIME executive at both Summit and Gala
- Complimentary passes (6 in total)
• TIME100 Summit Featuring TIME CO2: 4 passes
• TIME100 Gala: 2 passes
MEDIA
- 100% SOV against all selected pillar content alignment on TIME.com (articles + videos)**
- Social media
PROMOTIONAL ELEMENTS
- Written mention in press release
- “Thank You” ad for TIME100 Summit Featuring TIME CO2 and TIME100 Gala to run in post TIME100 issue with logo inclusion and Supporting Sponsor designation
PRODUCED SPECIAL (INCREMENTAL)
- Sponsor of TIME100 2023 broadcast special
• Units TBD; Based on availability
Subject to editorial approvals, change and availability. *Degree of integration subject to approval, deadlines and incremental budget review. **Automotive /Icons, Finance/Pioneers and Travel/Innovators categories/pillars are subject to availability. Note: Produced special is an incremental opportunity.
GALA SPIRITS PACKAGE
POURING PARTNERSHIP
Be a TIME100 Gala pouring partner for our 350 invite-only, high caliber TIME100 honorees, alumni and guests. Spirits package(s) can include:
- Exclusive TIME100 Gala Pouring Partner designation for full portfolio of brands or “by liquor type”, e.g. brown, clear, champagne, and beer*
- On-site presence with liquor bottle placement at bar and bar signage (supplied), drink menu with specialty cocktail
- Logo inclusion on future invites and event signage/screens
- On-stage TIME executive thank you to partner
- Sponsorship of toast moment with one brand’s product**
NET INVESTMENT: $200K (includes $50K incremental 1x toast)
Subject to editorial approvals, change and availability. *Note: branded bar available to multiple liquor sponsors if not sold as full portfolio package. **Incremental package, 1x sponsor only, first come-first served.
POST-SUMMIT INCREMENTAL OPPORTUNITY
NETWORKING COCKTAILS
Extend the energy of the TIME100 Summit Featuring TIME CO2 through exclusive sponsorship of a TIME100 Networking Cocktail Party directly following the Summit.
Summit attendees — including TIME100 alums, Summit speakers and panelists, next-generation leaders and other high caliber individuals in their respective fields — will be welcomed to this experience as an opportunity to network and mingle with each other.
NET INVESTMENT: $300K
Date
April 25, 2023
Format
Networking happy hour
Programming
Light bites and cocktails will be served after the Summit has concluded
Location
Jazz at Lincoln Center Atrium
Audience
All 350 Summit attendees
Sponsorship can include
- Logo inclusion on Summit Agenda, e.g. “cocktails brought to you by…”
- Branding/logo placement on app menus on highboys
- Branding/logo placement on specialty cocktail menu placed on bar
MID-SUMMIT INCREMENTAL OPPORTUNITY
TIME100 SUMMIT FEATURING TIME CO2 CUSTOM LUNCHEON
Be a part of the TIME100 Summit with the first-ever TIME100 Summit Featuring TIME CO2 exclusive luncheon during the midday programming break. This topical luncheon will be held at Dizzy’s Club, a Jazz at Lincoln Center venue in the same location as the Summit and Gala.
Format: Intimate seated lunch and panel discussion “Presented by…”
Timing: Afternoon of April 25, 2023 of the Summit
Programming:
- Welcome/Introduction by TIME Executive/Editor
- Panel including (1) TIME moderator and (2) panelists for up to 15 minutes with theme aligned to partner objectives
Audience: A curated group of up to 50 invite-only Summit attendees
Net Investment: $200K (Note: Commitment deadline is March 8)
Set-build example with Jessica Chastain, Vanity Fair Oscar Party 2022. Photo by Mark Seliger
ONSITE @ SUMMIT & GALA INCREMENTAL OPPORTUNITY
TIME100 PHOTO BOOTH
Opportunity for a partner to provide an artfully engaging and high quality cinematic photo booth experience for the Summit and Gala.
Details include:
- Photographs taken by Bryan Huynh who has previously shot TIME's Chloe Kim and Rings of Power covers with the idea to create images within a "set-build" on site
- Partner signage display outside of the photo booth with “Presented by…” language
- Stand-alone or incremental to a partner package sponsorship
- Option to extend with social amplification (starting at incremental $50K)
- Deadline for Sales/Commitment: April 3
Minimum Net Investment: $100K (for event activation only)
BRANDED CONTENT INCREMENTAL OPPORTUNITY
TIME101
Every year, TIME highlights the 100 people who have created the greatest impact on the world. These people are predominantly celebrities, politicians and others that are top of mind. This year, one advertiser will have the opportunity to partner with TIME to showcase an individual, an everyday person that is creating positive change in their community.
- (1) 2-Minute Video
- (1) :30-1 minute social cutdown
- (1) Print Advertorial
- Recognition and video played at event
- Promotion across onsite and social O+Os
NET INVESTMENT: $350K
TIME100 2022 HONOREES
Click here to see full list on TIME.com
ARTISTS
Andrew Garfield
Zoë Kravitz
Sarah Jessica Parker
Amanda Seyfried
Quinta Brunson
Pete Davidson
Channing Tatum
Nathan Chen
Mila Kunis
Jeremy Strong
Faith Ringgold
Ariana DeBose
Jazmine Sullivan
Michael R. Jackson
Innovators
Zendaya
Taika Waititi
Miranda Lambert
Derrick Palmer and Chris Smalls
Josh Wardle
Michelle Zauner
Demna
Timnit Gebru
Mike Cannon-Brookes
Bela Bajaria
Sevgil Musaieva
Francis Kéré
David Vélez
Michael Schatz, Karen Miga, Evan Eichler, and Adam Phillippy
Titans
Tim Cook
Oprah Winfrey
Christine Lagarde
Michelle Yeoh
Gautam Adani
Kris Jenner
Andy Jassy
Sally Rooney
Hwang Dong-hyuk
Sam Bankman-Fried
Megan Rapinoe, Becky Sauerbrunn, and Alex Morgan
Elizabeth Alexander
David Zaslav
Leaders
Mia Mottley
Volodymyr Zelensky
Ketanji Brown Jackson
Joe Rogan
Xi Jinping
Ursula von der Leyen
Ron DeSantis
Joe Biden
Yoon Suk-yeol
Vladimir Putin
Olaf Scholz
Samia Suluhu Hassan
Kevin McCarthy
Karuna Nundy
Abiy Ahmed
Kyrsten Sinema
Gabriel Boric
Khurram Parvez
Letitia James
Valeriy Zaluzhnyy
Lynn Fitch
Umar Ata Bandial
Sun Chunlan
Innovators
Mary J. Blige
Dmitry Muratov
Issa Rae
Keanu Reeves
Adele
Rafael Nadal
Maya Lin
Jon Batiste
Nadine Smith
Peng Shuai
Hoda Khamosh
Pioneers
Candace Parker
Frances Haugen
Ahmir "Questlove" Thompson
Sônia Guajajara
Stéphane Bancel
Emily Oster
Valérie Masson-Delmotte and Panmao Zhai
Eileen Gu
Tulio de Oliveira and Sikhulile Moyo
Nan Goldin
Mazen Darwish and Anwar Al Bunni
Emmett Schelling
Cristina Villarreal Velásquez and Ana Cristina González Vélez
Gregory L. Robinson